The Open Innovation company Fellowforce has started a Tagline Challenge opening up the decision on its tagline to the contributions of its users. They were offered a reward for the best tagline that should make it on the Fellowforce frontpage. We recently had a very interesting talk with Ruben Robert, CEO and founder of Fellowforce, at the MCPC 2007 at MIT in Boston where we promised him to spend some time thinking about his Tagline Challenge and how our contribution to it could look like.
We finally seized the idea behind Fellowforce itself and invited our fellow students at Zeppelin University in Friedrichshafen, Germany, to join us in finding the perfect tagline for Fellowforce. Almost exactly as Fellowforce does in regard to the innovation community worldwide over the web, we thereby crowdsourced the Tagline Challenge into our university: we organized a digital ideation pitch inside our university’s intranet and we were absolutely astonished about the lots of positive reactions Fellowforce received. While our fellow students were sending more and more brilliant suggestions - we got increasingly into trouble about the decision which one of those we should actually choose as the perfect tagline for handing in to the Tagline Challenge.
We finally realized that there probably is no single tagline representing everything that is at the core of the idea of Fellowforce. There were lots of very good suggestions for a tagline among our students’ contributions, like there are already some very good ones inside the pitch on the website, but none is meeting all the rich expectations people have regarding Fellowforce. All people we spoke to, highly acknowledged the great potential Fellowforce holds in their opinion for shaping the future, determining how we will deal with ideas and opening up innovation in general. But on the other hand, we were surprised about the lots of different perspectives they had on Fellowforce and about the diversity of their hopes and expectations.
We therefore have realized that the only tagline that is actually possible for Fellowforce is emerging out of all those voices. It lies in the force of the diversity of all of its users, in the way they interpret Fellowforce and will continue to constantly reinvent it. Only combined alltogether, they really hold the idea that is at the inner core of what Fellowforce is all about - inspiring great people!
This is the reason why we want to suggest not to fix a single tagline, Fellowforce should solely stand for in the future, but to leave what Fellowforce is and will be all about to the thoughts of its fellows. And therefore, it is all their voices what should be represented in Fellowforce’s tagline. As finding a tagline for Fellowforce should be a continous challenge, our proposal is to give its tagline back to its users, as it should constantly rotate over a specific period of time representing all the people that stand behind Fellowforce.
As Fellowforce has found new supporters for thinking in a new and revolutional way about ideas and innovation among our fellow students, we are sure the company will continue to find fellows fascinated about the idea of collectively contributing to Fellowforce shaping the ideas of the world. They just got to listen on their voices. Here are the ones we were happily able to record among our fellow students:
“fellowforce - Inspriring People, Inspiring Innovations”
“fellowforce - Breaking Barriers”
“fellowforce - Sourcing the Wisdom of the Crowds”
“fellowforce - The Idea Highway”
“fellowforce - Rewarding the World’s Ideas”
“fellowforce - Start. Right.. Here…”
“fellowforce - The Force of Innovation”
“fellowforce - Impeccable Innovations”
“fellowforce - The Brain Pool of Solutions”
“fellowforce - Passionnovation”
“fellowforce - Collective Business Enabler”
“fellowforce - Longing for Changes”
“fellowforce - Enlivening Innovations”
“fellowforce - The Playground of the Creative Class”
“fellowforce - Solutions Emerging”
“fellowforce - Enabling Innovations”
“fellowforce - Ideas Making a Difference”
“fellowforce - Utilizing the Brains of the World”
“fellowforce - Challenging People”
“fellowforce - Crowdsolutioning”
“fellowforce - Innovation Zeitgeist”
“fellowforce - The Best Way to Protect Ideas, is to Realize them.”
“fellowforce - Ideas Creating Value”
“fellowforce - Bringing Ideas to Life”
