Comments on: The Need for Controlling Cooperation http://www.openeur.com/blog/en/2007/06/18/controlling-cooperation/ Tue, 06 Jan 2009 14:22:24 +0000 http://wordpress.org/?v=2.0.4 by: cialis blog http://www.openeur.com/blog/en/2007/06/18/controlling-cooperation/#comment-4843 Wed, 07 May 2008 12:16:43 +0000 http://www.openeur.com/blog/en/2007/06/18/controlling-cooperation/#comment-4843 <strong>cialis...</strong> cialis... cialis…

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]]> by: Julia Styles http://www.openeur.com/blog/en/2007/06/18/controlling-cooperation/#comment-520 Mon, 02 Jul 2007 19:37:37 +0000 http://www.openeur.com/blog/en/2007/06/18/controlling-cooperation/#comment-520 As an employee of an outside innovation firm, I agree that there must be control on outside innovation. Control will lead to the best results. First, it is important that those you cooperate with understand the value of intellectual property, and are there to help your company, not compete with it. Most of our clients and projects are confidential, and the ideas are owned by the company that hired us. Second, cooperation can be controlled via lines of communication. It is helpful when we know specifically who to talk to, for whom the project is for, and exactly what the client wants. Finding out what the client wants is part of the art of question formation that we use to generate ideas. Business is still about relationships. I think it is important to work with people and other businesses that you trust. Look for outside innovators with happy clients who are well-known and successful, and you will probably pick the right firm. Outside innovation can happen at many levels. We believe customers are the most helpful at the beginning stages of innovation--the idea stages. Customer know what they want, what it looks like, what it can do, but they don't know how to make it--that's when the company's value and expertise should shine. Customers are the ideaters not the implementers. As an employee of an outside innovation firm, I agree that there must be control on outside innovation. Control will lead to the best results.

First, it is important that those you cooperate with understand the value of intellectual property, and are there to help your company, not compete with it. Most of our clients and projects are confidential, and the ideas are owned by the company that hired us.

Second, cooperation can be controlled via lines of communication. It is helpful when we know specifically who to talk to, for whom the project is for, and exactly what the client wants. Finding out what the client wants is part of the art of question formation that we use to generate ideas.

Business is still about relationships. I think it is important to work with people and other businesses that you trust. Look for outside innovators with happy clients who are well-known and successful, and you will probably pick the right firm.

Outside innovation can happen at many levels. We believe customers are the most helpful at the beginning stages of innovation–the idea stages. Customer know what they want, what it looks like, what it can do, but they don’t know how to make it–that’s when the company’s value and expertise should shine. Customers are the ideaters not the implementers.

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