Patty Seybold, inspired by the Web 2.0 expo, has made a nice package, combining Web/Biz 2.0, Open Innovation and Customer Integration in her optimistic way.

The Web 2.0 Culture: Loosely-Coupled Innovation

There are no evil empires that can stop innovation. Anything is possible. It’s a culture of DIY, roll your own, solve your own problems, invent a new toolset, secure in the knowledge. […] So, one reason why Web 2.0 is not a fad that will go away or that you can ignore like just another technology buzzword is that it is a cultural phenomenon.

Some people still think of Web 2.0 as a technical innovation - but that‘s only one part of the truth. The main spirit of this phenomenon is people interacting with each other. Above all, also from our point of view, Web 2.0 is a social innovation.

Web 2.0/Enterprise 2.0 Mission: Empower Customers and Employees

In Web 2.0, giving end users the tools to create and publish information, to create and deploy applications, and to mix and match information and applications to create new inventions has provided a platform for innovation.[…] People are inventing new businesses, new business models, new games, new tools, and forming new communities. These new communities don’t just discuss topics of interest; they build things. They solve problems. They invent together.

Empower Customers–Then Align around Their Outcomes

We can harness the Internet to make it easier for us to design, sell, ship, and service our products, but we still have people to lead and inspire, jobs to do, results to achieve, work that we all need to get done in order to contribute value.

Consumer, use the global network to create new things, inspired and driven by the interaction with other consumer and organization harnessing enourmes potential of lead user. The former lead user, have realized their power and using it to produce profit for the firms and for themselves. Openeur are on the rise.