The Entrepreneurial of Open Entrepreneurs
On the basis of the framework we provided so far, we will now suggest our approach of Open Entrepreneurship linking the mentioned concepts of Open Innovation and the Commons Based Peer Production. Open Entrepreneurship puts the inter-personal creation of value in networks in the centre of attention and creates opportunities for entrepreneurial action.
Becoming an entrepreneur in networks has thereby become easier by lowering the barrier for cooperation by the interface of the internet. It has not only become possible to spread self-produced content or to take part in online communication, but to be creatively and collaboratively active in many other spheres. Companies and individuals are trading with tangible and intangible goods and offer them worldwide to others. Even if people are not producing goods or providing services on their own, but take only an intermediary role like in affiliate networks, they can though appear as kind of “mini-entrepreneurs” actively contributing to the creation of value. Almost unnoticed, a huge amount of small and large innovations is created that way. Of course, most of the knowledge available on the internet is not yet marketable, but as different examples show, the quality of user generated content cannot be condemned wholesale as inferior to professional content. As the quality of content emerges, in many cases the results are good enough that companies and individuals would accept to pay for the created knowledge or goods. So by the creativity of individuals acting in networks, values could have been created. Opportunities for entrepreneurship may be located especially in so called structural holes defined by Ronald Burt as a relationship of nonredundancy between two contacts in networks. Supporting Mark Granovetter’s argument of the strength of weak ties, the strength of structural holes could lie in such opportunities for entrepreneurship.
The possession of capital is therefore no longer a necessary condition for entrepreneurship. Particularly the internet provides people the opportunity to become an entrepreneur in network structures and to use a worldwide market for their produced knowledge and tradable goods. Furthermore through collaborative work, networks of individuals can realize even extensive projects by division of labor. The central challenge for Open Entrepreneurship is transforming not yet marketable knowledge in networks (Littmann/Jansen, 2000) to a value-added stage and switching these opportunities for innovations generated in networks to hierarchies or markets.
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