Ideation vs. Creation
David Beisel, der sich selbst als early-stage VC bezeichnet, stellt grundsätzlich interessante Einblicke über die VC- und Startup Szene bereit. Auf seinen Blog Genuine VC hat er sich diesmal einerseits dem Copycat-Mythos gewidmet, andererseits dem dem Phänomen, dass erstaunlicher Weise mehrere Startup-Teams zur selben Zeit an dem selben Geschäftsmodell arbeiten, ohne voneinander je gehört zu haben.
Hierfür nennt er auch einen der möglichen Gründe:
„Information about new startups and trends affecting them is near ubiquitous given the rise of influential and well-read blogs, as well as the mainstream press and conferences. And based on these visible and salient market trends, smart people tend to be led to the same conclusions about wherein lies the opportunity.“
Seiner Meinung nach ist die Angst vor dem Ideenklau maßlos überschätzt
„the risk of another someone literally copying an entrepreneur’s startup idea is largely overperceived and overweighted.“
Besonders wichtig und treffend ist zudem seine Meinung zu dem Wert einer Geschäfts-Idee. Denn die Idee hat in der Regel noch keinen Wert. Erst durch Ausarbeitung der Idee zur Marktreife und der Akzeptanz des Produkts, entwickelt sich die Idee zur Innovation und erhält einen realen, monetären Wert.
“Defensibility with other aspects of the business model and above all, execution, mean so much more than a few months time-to-market.“
„The question when pursuing a new idea for a business isn’t “has someone else thought of this and how can we prevent that from happening?” but rather “how can we beat someone else who is thinking of this right now?”
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